Lead prices vary widely, and any vendor quoting a single flat number for every state and quality level is simplifying. Here is how to think about price ranges.
Alpha Alliances indicative ranges
- Auto insurance leads: $24 – $64 per lead
- Homeowners insurance leads: $28 – $76 per lead
- Medicare / senior health leads: $40 – $96 per lead
- Solar leads: $90 – $220 per lead
- Home improvement leads: $36 – $90 per lead
The low end generally reflects shared distribution and the high end reflects exclusive distribution. These are planning ranges, and final rates are confirmed in writing.
What moves the price?
- Exclusivity: one buyer versus several.
- Freshness: real-time leads cost more than aged leads.
- Geography: competitive or high-premium states are pricier.
- Qualification: extra questions, verified phone numbers and intent signals raise the price.
- Volume: larger commitments can earn discounts. Our calculator applies 5% from 500 leads and 10% from 1,000 leads.
- Return policy: stronger replacement guarantees are priced in.
Cheap leads are not always cheap
A very low price often means old, recycled or heavily shared data. If a lead never answers the phone, it was expensive at any price. Measure cost per contact and cost per sale.
Use the live calculator to get an estimate for your exact volume.
Frequently asked questions
What is a good price per lead?
A good price is one that leaves you profitable after your close rate and commission. Work backwards from cost per sale, not forwards from cost per lead.
Do bigger orders get cheaper leads?
Often yes. Our calculator shows volume discounts starting at 500 leads.
Ready to see your price?
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Order leads ↗General educational information, not legal, financial or compliance advice. Prices shown are indicative ranges; final rates are confirmed in writing.
