The only question that matters when buying leads is whether you make more than you spend. Here is a simple way to find out.
The formulas
- Revenue per lead = close rate x profit per sale
- Profit per lead = revenue per lead - cost per lead
- ROI = profit per lead / cost per lead
Worked example
You pay $40 per lead, close 12% of leads and earn $500 profit per sale. Revenue per lead is $60, profit per lead is $20 and ROI is 50%.
Break-even close rate
Break-even close rate = cost per lead / profit per sale. At $40 per lead and $500 profit, you break even at 8%. Anything above is profit.
Include your costs
Add agent time, software and returns for a truer picture. Teams that track this monthly make smarter buying decisions.
Test, then scale
Run a small order, record every outcome and recalculate. Use our pricing calculator to model different volumes.
Frequently asked questions
What is a healthy lead ROI?
Any ROI that stays positive after all costs and leaves room for growth. Targets vary by business.
Ready to see your price?
Choose a lead program or an hourly service, get an instant estimate and receive a branded PDF quote by email.
Order leads ↗General educational information, not legal, financial or compliance advice. Prices shown are indicative ranges; final rates are confirmed in writing.
