Everyone sells "quality leads". Few define the term. Use this checklist to test any vendor, including us.
The 10-point checklist
- Source transparency. Can the vendor explain how and where the lead was generated?
- Consent evidence. Is consent captured and stored, and can the vendor provide records on request?
- Contact validation. Are phone numbers and emails validated at capture?
- Freshness. Is the lead real-time, or how old is it on delivery?
- Distribution. Is it exclusive, or how many buyers receive it?
- Fit. Does it match your state, product and qualification criteria?
- Duplicate controls. Are repeat submissions filtered?
- Return policy. What qualifies as invalid, and what is the return window?
- Delivery speed. How quickly does the lead reach your CRM?
- Reporting. Will you receive disposition and rejection data?
Measure after delivery
Track contact rate, quote rate and sale rate for each source. Quality is measured by results on your own team, not by a sales page.
Red flags
- No written return policy.
- Refusal to describe lead sources.
- Guaranteed sales or guaranteed results.
- Pressure to buy a large volume before a test.
Our own approach: written definitions before volume, small test orders and clear reporting. Ask us anything before you order.
Frequently asked questions
What makes a lead high quality?
A high-quality lead is genuine, reachable, matched to your criteria, captured with documented consent and delivered quickly.
Can quality be guaranteed?
No honest vendor can guarantee sales. Look for clear definitions, return terms and transparent reporting instead.
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Order leads ↗General educational information, not legal, financial or compliance advice. Prices shown are indicative ranges; final rates are confirmed in writing.
