Freshness is one of the biggest drivers of lead price and performance. Understanding the trade-off helps you build a smarter lead mix.
Real-time leads
Delivered within seconds of a form submission. Intent is highest because the person is actively shopping, but competition and price are also highest.
Aged leads
Older leads, from days to months old. They cost far less per lead and suit patient, high-volume follow-up, but contact rates are lower and some prospects have already bought.
A balanced approach
- Use real-time leads for your closers and quick-response team.
- Use aged leads for nurturing, email, text and reactivation campaigns.
- Test both and compare cost per sale.
Ask the right questions
What does aged mean (age in days)? Has it been sold before? Is consent still valid for the contact method you plan to use? Clear answers protect you.
Tell us which mix you want when you submit an order request.
Frequently asked questions
Are aged leads worth buying?
They can be, if the price is low enough and your follow-up is consistent. Measure cost per sale before scaling.
Ready to see your price?
Choose a lead program or an hourly service, get an instant estimate and receive a branded PDF quote by email.
Order leads ↗General educational information, not legal, financial or compliance advice. Prices shown are indicative ranges; final rates are confirmed in writing.
