Solar sales cycles are long and deal values are high, which is why solar lead prices are among the highest of any program. The right qualification saves your sales team enormous time.
Qualification that matters
- Homeowner status (not renter)
- Property in a serviceable state and utility area
- Average electric bill range
- Roof condition and shading
- Decision-maker availability for the appointment
Leads vs appointments
You can buy raw leads or have a team call them and set appointments for your closers. Hourly appointment-setting is available from $10 – $15 per hour. See outsourced appointment setting.
Pricing
Our indicative range for solar leads is $90 – $220 per lead, from shared to exclusive. Given deal size, many installers prefer exclusive leads and a tight follow-up routine.
Metrics to watch
- Cost per set appointment
- Appointment show rate
- Close rate
- Cost per installed system
Explore the solar leads page or request an estimate.
Frequently asked questions
Why are solar leads more expensive?
Average deal values are high and qualification is stricter, so each qualified homeowner lead is worth more to an installer.
Ready to see your price?
Choose a lead program or an hourly service, get an instant estimate and receive a branded PDF quote by email.
Order leads ↗General educational information, not legal, financial or compliance advice. Prices shown are indicative ranges; final rates are confirmed in writing.
