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Sales scripts & rebuttals
Use these as training frameworks, not rigid scripts. Follow client-approved wording, consent rules, DNC requirements and campaign-specific compliance instructions.
OPENINGPermission-based opener
“Hi, is this [Name]? My name is [Agent] calling with [Company] about [clear, truthful reason]. Is now an okay time for a quick question?”
Coach for: clear identity, natural pace, no misleading affiliation and a graceful exit if they decline.
DISCOVERYNeeds-based questions
“What matters most to you when choosing a provider?” “What would a good outcome look like?” “Are there any requirements we should know before suggesting a next step?”
Coach for: open questions, active listening and accurate notes.
OBJECTION“I'm not interested.”
“I understand. Before I let you go, would you prefer that I close this out, or is there one specific concern I can clarify?”
If they clearly say no or ask not to be contacted, respect it immediately and follow the campaign's suppression process.
OBJECTION“Send me information.”
“Absolutely. What information would be most useful? And what is the best business email to send it to?”
Confirm permission to email, spell the address back and agree on a reasonable follow-up only when welcomed.
OBJECTION“I need to think.”
“Of course. Which part would you like to think through—fit, timing, cost or something else?”
Clarify the concern without pressure. Never manufacture urgency, guarantee outcomes or hide material terms.
CLOSEConfirm the next step
“To make sure I have this right, we're agreeing to [specific next step] by [time/date]. Is that accurate?”
Summarize consent, expectations, costs if applicable and any promised follow-up.